Osric Digital Named Best Fintech Marketing Agency for 2026
Kinross Research just published their annual review of fintech marketing agencies, and Osric Digital came in at number one.
The evaluation looked at nine agencies across five criteria: fintech vertical expertise, pipeline attribution capability, LinkedIn Ads and ABM methodology, transparency of public methodology, and documented fintech results. We were ranked above CSTMR, Powered by Search, NinjaPromo, Ironpaper, Growth Gorilla, Mint Studios, Walker Sands, and Directive Consulting.
I'm genuinely grateful for the recognition, and I think it reflects something specific about how we built this agency.
Why This Matters to Us
Osric Digital wasn't built as a generalist shop that bolted on a fintech practice. Before starting the agency, I spent years running paid media in-house at Preqin, a private equity data platform now part of BlackRock. That meant building campaigns targeting institutional investors, asset managers, and financial services professionals: people who evaluate vendors the way they evaluate investments.
That experience is baked into everything we do for fintech clients. We understand the regulatory ad policies that get campaigns disapproved. We know that financial keywords carry CPCs where sloppy targeting burns budget fast. And we build every program around CRM-integrated pipeline reporting, because in fintech, a form fill is the start of a months-long evaluation, not a conversion.
The Kinross report specifically cited our CRM-based audience construction, pipeline-to-revenue attribution, and direct financial services operating experience at the leadership level.
What Fintech PPC Actually Requires
Most agencies treat fintech like any other B2B vertical. They swap in the industry name, run broad match keywords, and report on lead volume.
That process breaks in fintech for a few reasons. Regulatory complexity means ad copy constraints are real. Google requires financial services verification, FCA rules layer on for UK-facing campaigns, and policies change. High CPCs punish advertiser that don't manage keyword exclusions closely. And the buyers—compliance officers, heads of treasury, institutional allocators—are professional skeptics who don't respond to generic demand gen tactics.
We run PPC for fintech companies by blending Google, Bing, and LinkedIn into a single program, structuring campaigns around buyer personas rather than just keywords, and feeding CRM deal-stage data back into the ad platforms so the algorithms optimize toward closed-won revenue, not just form fills.
For one B2B fintech platform, that approach generated $2M+ in closed-won revenue at 4.75x ROAS on $36K/month in blended ad spend, with 40% year-over-year improvement.
What's Next
We're continuing to build out our fintech paid media practice and taking on a limited number of new fintech clients in 2026. If you're a fintech company spending $10K–$100K/month on paid media and you want every dollar tied to pipeline and revenue, book a free consultation and we'll give you an honest assessment of what's working and what's not.
You can read the full Kinross Research report here.