We were reached out by a fairly new platform in ESG reporting, a space that is considered to be very niche. The focus geography and target audience was limited and very specific. We were told to bring more traffic and sales through a holistic growth approach.
We conducted relevant keyword research around the category and also the major competitors. We took the learning to draft an integrated growth strategy focusing on content and paid media efforts.We created a new and optimized blog to sit on the client's website. The content provided clear information about the use cases and the importance of the product. It focused on the core keywords we prioritized on the basis of keyword research. This content was also used for outreach, prioritizing building links to this blog.In parallel, we also launched the search campaigns to cover the maximum opportunity there. We also leveraged lookalike/similar audiences for tailored communication. We tested different versions of the landing pages.
The whole blog saw an increase in organic sessions of 700% MoM due to the page ranking on the first page for the priority keywords. These keywords actually featured the blog as the featured snippet.
Through paid media also, we delivered an increase in traffic and leads. Overall the initiative brought a lift in revenue by 250% in 3 months.
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