Can you use Sales Navigator lists for LinkedIn Ads?

No. LinkedIn removed the Sales Navigator integration with Campaign Manager in 2024. There is currently no way to export a Sales Navigator audience directly into the ad platform. This matters because Sales Navigator's audience builder is significantly more precise than Campaign Manager's. With Sales Navigator, you can hand-pick individual profiles instead of targeting buckets of loosely similar job titles. When the integration existed briefly in beta, we saw a 65% higher CTR, 25% lower CPC, and 77% lower cost per qualified lead compared to standard Campaign Manager targeting. Every person in the audience was hand-selected, so there was much less wasted ad spend. In order to replicate this precision, you can build your target list in Sales Navigator, export the data to a spreadsheet, and re-upload it to Campaign Manager as a LinkedIn Matched Audience. You lose the direct sync, but you keep the targeting precision.