How to use LinkedIn Matched Audiences

Start with a company list. Export your target accounts from your CRM, from Clay, or another data source. Include company names and LinkedIn Page URLs to improve match rates. Upload it to Campaign Manager as a Matched Audience. Then layer job-title and seniority filters on top so you're reaching the actual buying committee at those companies, not everyone who works there. For retargeting, install the LinkedIn Insight Tag on your site first. If you have enough traffic, create audience segments based on page visits. Pricing page visitors are a different audience than blog readers and should get different creative and different bids. The most common mistake is uploading one broad list and running a single campaign against it. The approach that works in most full-range LinkedIn Ads programs is segmenting lists by tier. This means the top 50 accounts get dedicated budget and creative, the next 200 get a different treatment. This way, spend concentrates where it matters most.

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