$414K+ Pipeline from LinkedIn ABM
$414,500
9
~19x
$125
A premium B2B podcast production studio had achieved product-market fit but needed to scale demand generation beyond a limited outreach model. Google Ads was already running for demand capture, but the client wanted to proactively generate demand among enterprise buyers at top-tier tech companies and influence the full buying committee — not just marketing leadership.
Designed a multi-layer LinkedIn ABM campaign structure using account-based targeting with uploaded company lists. Three campaign types worked in coordination:
1) ABM Cold Traffic ($8,261 spend)
Document ads and video promotion targeting sales-ready accounts directly. Lead gen forms with document ads generated 9 Salesforce leads at $103 cost per result.We determined the right signals about the target audience on the basis of different data sources and historical campaigns. Ensured marketing decisions are influenced by analytics.
2) Thought Leader Ads ($6,344 spend
Used the founder as the face of the campaign. 91 conversions at $60 each — the lowest cost per conversion across all campaign types. Drove 59% of total conversions on 30% of budget.
3. Remarketing ($5,103 spend)
Cross-channel remarketing coordinated with Google Ads to re-engage website visitors and LinkedIn engagers, maintaining presence through the buying cycle.
4: Text Ads ($1,752 spend)
Supplementary always-on presence at low cost, 22.73% conversion rate on clicks.
Over 7 months (January–July 2025), $21,460 in total LinkedIn Ads spend generated 171 conversions, 13 Salesforce leads, 9 sales opportunities, and $414,500 in attributed pipeline. Cost per conversion averaged $125, cost per Salesforce lead was $1,651, and cost per opportunity was $2,384.
Pipeline-to-spend ratio of ~19x — every dollar spent generated approximately $19 in pipeline.
Thought Leader Ads drove 59% of conversions on 30% of spend, demonstrating the value of founder-led content in B2B campaigns.
Zero eBook conversions — all 171 conversions came from direct engagement with the brand, not gated lead magnets.
Pipeline concentrated in high-value months: June ($80K) and July ($190K) together produced 65% of total pipeline as the ABM strategy compounded.
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