$881K Pipeline from Google Ads
$881K
$301K
3.36x
A cleantech advisory firm partnered with Osric Digital in July 2024 to overhaul a Google Ads program that was underperforming due to generic landing pages, disconnected CRM tracking, and low lead quality. By restructuring campaigns around high-value services, integrating HubSpot deal-stage data directly into Google Ads, and building conversion-optimized landing pages, Osric Digital delivered $881K in pipeline and $301K in closed-won revenue at a 3.36x ROAS over 15 months—transforming paid search from a cost center into a measurable growth engine.
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A cleantech advisory firm partnered with Osric Digital to transform a Google Ads program that suffered from generic landing pages, disconnected CRM tracking, and low lead quality. All ad traffic was directed to a generic homepage, HubSpot deal data was not integrated with Google Ads, and most leads came from irrelevant search terms or Smart Campaigns.
Restructured campaigns around the firm’s core services, aligning keyword targeting with client value and deal type. Prioritized paid search over display to capture high-intent prospects. Integrated HubSpot CRM deal stages into Google Ads via first-party data imports, enabling precise tracking of opportunities, pipeline, and closed-won through the funnel.
Designed conversion-optimized landing pages with social proof and clear value propositions, segmented by ad group and search intent. Conducted rigorous keyword cleansing and ongoing negative keyword management, bid adjustments, and A/B testing.
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