Services / B2B PPC agency
PPC management · Google Ads and LinkedIn Ads
B2B PPC Agency
B2B PPC agency services from Osric Digital cover Google Ads and LinkedIn Ads for companies with long sales cycles and small target markets.
We send HubSpot or Salesforce deal stages back to the ad platforms, so bidding learns which clicks became opportunities. Every engagement starts with an audit of the accounts you run today.
A 15-minute call about your accounts and pipeline goals. We quote the price on the call.
$881K
Pipeline and $301K closed-won at 3.36x ROAS from Google Ads
Cleantech advisory firm · 15 months
$573,400
Pipeline from $9,937 in Google Ads spend
B2B creative studio · Jan to Jun 2025
$414,500
Pipeline from $21,460 in LinkedIn Ads spend
Same studio · Jan to Jul 2025
Source: Osric Digital case studies at osricdigital.com/work. Client names removed. See all case studies
What B2B PPC management covers
With our B2B PPC services, the same people run your Google Ads and LinkedIn Ads, and both get judged on the numbers in your CRM.
Google Ads for demand capture.
B2B paid search campaigns built around commercial searches for what you sell. We start on exact match and expand once the account has a baseline.
Negative keyword lists.
Ongoing search term reviews. One creative studio's account ran with 814 negatives.
LinkedIn Ads for named accounts.
Company-list targeting, Thought Leader Ads and remarketing timed with your search campaigns.
CRM conversion imports.
Deal stages from HubSpot or Salesforce imported into Google Ads, so Smart Bidding values opportunities over form fills.
Landing pages per ad group.
Each ad group lands on a page that matches its search.
Pipeline reporting.
Leads, opportunities, pipeline and closed-won by campaign, pulled from your CRM.
Why we report B2B PPC from your CRM
An ad platform counts conversions. Your sales team counts deals, and the two numbers can be far apart.
A cleantech advisory firm sent its ads to a generic homepage, and HubSpot was not connected to Google Ads. Rebuilding the campaigns around its core services and importing deal stages took the account to $881K in pipeline over 15 months, with $301K closed-won at 3.36x ROAS.
A probate law firm's Google Ads account showed 8 conversions a month. When we split those conversions by network, nearly all came from the Search Partner Network, and they were spam form submissions. We excluded Search Partners and Display and started counting real inquiries only. On that basis cost per qualified lead was $300 at the start and $82 by October 2025, with more than 90% of leads coming from prospective clients. The firm then raised its monthly spend from $600 to $1,500.
$881K pipeline case study →How the probate firm cut spam leads →
How an engagement starts
Call
We talk through your accounts, your sales cycle and what a qualified lead means to your team.
Audit
A paid review of your Google Ads and LinkedIn Ads accounts against your CRM. You get a written report in priority order within five business days of payment and full access, and a walkthrough call.
Retainer
If you want Osric to run the accounts, the next step is a retainer. It has a four-month minimum, which includes the setup period before campaigns go live. We quote the price on the call. Your team can also implement the findings on its own.
Every consulting engagement or retainer with Osric starts with an audit. Read how the cross-channel PPC audit works.
Platform and industry pages
For Google-specific detail on campaign tiers and offline conversion imports, see our B2B Google Ads agency page. Account-based programs are covered on LinkedIn Ads for B2B. SaaS teams with demo-led sales should start with Google Ads for SaaS companies. If you also want Meta retargeting, our B2B paid media program adds it.
“Dominick did a great job in auditing our LinkedIn Ad accounts and Google Ad accounts!”
Common questions
What does a B2B PPC agency do?
It plans, runs and reports on pay-per-click campaigns for companies that sell to other businesses. At Osric that means Google Ads and LinkedIn Ads, measured on pipeline in your CRM. More in what a PPC agency does.
Which platforms do you manage?
Google Ads and LinkedIn Ads. Meta retargeting is part of our B2B paid media program.
Do you work with SaaS companies?
Yes. See Google Ads for SaaS for how we structure accounts with long sales cycles and low search volume.
How much does B2B PPC management cost?
We quote the price on the call. Prices are not listed on the site. For general ranges, read how much PPC costs.
Is there a minimum term?
Yes. Retainers have a four-month minimum, and that includes the setup period before campaigns go live.
Do I need an audit first?
Yes. Every engagement starts with an audit, including retainers.
Does PPC work for B2B?
It works when the account is judged on opportunities and closed revenue. Our answer to whether PPC works for B2B goes into the conditions.
Related services and case studies
Talk to a B2B PPC team
Tell us what you run today and what your sales team needs from it. We will scope the audit, explain the retainer that usually follows, and quote the price on the call.
Book a call →Or email agency@osricdigital.com
