How to track brand citations in LLM responses

Tracking brand citations in LLM responses requires dedicated tools. Google Search Console doesn't cover this. Ahrefs AI Citations shows citation counts across ChatGPT, Perplexity, Gemini, Grok, Copilot, and AI Overviews, plus which pages are cited and growth trends.Otterly AI tracks prompt-level data: specific questions triggering brand mentions, domain citation breakdowns, and sentiment scoring.

For a free starting point, run 15-20 relevant prompts across ChatGPT, Perplexity, and Gemini and log results in a spreadsheet. Key metrics to look at are mention frequency, domain citation count, prompt coverage, and sentiment.

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