What is a GEO agency?

A GEO agency optimizes your brand's visibility across generative AI platforms. GEO stands for "generative engine optimization." Whereas SEO seeks to help you rank on Google, GEO helps you get cited and recommended by AI tools like ChatGPT, Perplexity, Gemini, and Grok when potential buyers ask for recommendations or information in your category. GEO is the umbrella discipline. AEO (answer engine optimization) is a subset focused specifically on the answer-retrieval layer. GEO also encompasses entity positioning, off-site authority building, and managing how your brand is perceived across the AI ecosystem. Gartner predicts traditional search volume will drop 25% by 2026 as users shift to AI tools, which is why GEO is becoming relevant alongside traditional SEO.

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