Services / LinkedIn Ads audit
Paid audit · LinkedIn Ads and Google Ads
LinkedIn Ads Audit
A LinkedIn Ads audit from Osric Digital checks whether your Campaign Manager spend reaches the accounts and buying committees your sales team is working.
We follow LinkedIn's reported conversions into Salesforce or HubSpot to see which ones became opportunities. You get the findings within five business days of payment and full account access.
A 15-minute call to scope the audit. We quote the price on the call.
$414,500
Attributed pipeline from $21,460 in LinkedIn Ads spend
B2B creative studio · Jan to Jul 2025
59%
Of conversions from Thought Leader Ads, on 30% of spend
Same program
$60 vs $125
Thought Leader Ads cost per conversion vs the account average
Same program
Source: Osric Digital case study, $414,500 pipeline from LinkedIn ABM. Client name removed. See all case studies
What the LinkedIn Ads audit checks
The audit looks at who your budget reaches and what those people do after they convert.
Audience size against budget.
Whether each campaign's audience is small enough for your budget to reach with useful frequency.
Account lists and targeting.
How your ABM company lists, job titles and seniority filters line up with the buying committee your sales team sells to.
Formats by campaign type.
How spend splits across document, video, Thought Leader and text ads, and what each costs per conversion and per opportunity.
Lead gen forms and CRM sync.
Whether form leads reach Salesforce or HubSpot, and how many turn into sales leads and opportunities.
Conversion tracking.
Insight Tag and conversion setup, and which conversions the bidding is told to value.
Remarketing and gated content.
Whether LinkedIn remarketing works with your Google Ads audiences, and how much spend goes to eBook-style offers.
What the data showed in a $21,460 LinkedIn ABM program
Seven months of LinkedIn Ads for a B2B creative studio showed where pipeline came from once campaign data was matched to Salesforce.
- Thought Leader Ads, with the founder as the face of the campaign, drove 59% of conversions on 30% of spend at $60 per conversion.
- None of the 171 conversions came from eBooks or other gated downloads.
- June and July produced 65% of the $414,500 in attributed pipeline.
An audit looks for the same splits in your account: which campaign types produce opportunities, and which only produce low-cost conversions.
Read the LinkedIn ABM case study →
Cost per conversion and cost per opportunity tell different stories
In the program above, LinkedIn reported an average cost per conversion of $125. In Salesforce, each sales lead cost $1,651 and each opportunity cost $2,384.
Budget decisions made on the first number favor whatever converts cheaply. The audit follows leads from Campaign Manager into your CRM so you can judge each campaign on the opportunities it created.
How the audit works
Scoping call
We confirm your target accounts, your sales motion and what counts as a qualified lead, then quote the price.
Access
You grant read-only access to Campaign Manager and share the CRM reports for LinkedIn leads.
Review
We work through the checks above at campaign, ad set and ad level.
Findings
Within five business days of payment and full account access, you get a written report with the findings in priority order. We walk you through it on a call.
If you also run Google Ads, we can review that account in the same pass, against the same CRM data. Our B2B Google Ads management is held to that pipeline as well. When you want one report with the fixes for both accounts in a single priority order, book the PPC audit for Google Ads and LinkedIn Ads.
Search account only? Use the Google Ads audit →
“Dominick did a great job in auditing our LinkedIn Ad accounts and Google Ad accounts!”
Common questions
Is this a LinkedIn profile audit?
No. This audit covers paid campaigns in LinkedIn Campaign Manager. It does not review personal profiles.
How long does a LinkedIn Ads audit take?
Five business days, starting once you have paid and given us full access to your account.
Do you charge for the audit?
Yes. The LinkedIn Ads audit is a paid service. We quote the price on the scoping call, and it is not listed on the site.
Can you audit LinkedIn Ads and Google Ads together?
Yes. The audit covers both platforms. It does not cover Meta.
Who implements the fixes?
You do, unless you hire Osric to implement them. Every consulting engagement or retainer with Osric starts with an audit, so the audit is always the first step. For ongoing work, see our B2B LinkedIn Ads management.
Book your LinkedIn Ads audit
Tell us about the account and your target companies on a short call, and we will scope the audit and quote the price. Findings arrive within five business days of payment and full account access.
Book a call to scope your audit →Or email agency@osricdigital.com
